What Makes a Great Picture Book?

A Reviewer & Illustrator’s Guide to Picture Book Magic

As a teacher, children’s book reviewer and illustrator, I’ve had the joy of reading hundreds of picture books - each one a small world filled with color, characters, and big feelings. Some make me laugh. Some leave me quiet with wonder. But the ones that truly shine and the ones I remember and recommend - share a few essential qualities.

Whether you’re a children’s book author, illustrator, or simply a curious reader, this guide explores the ingredients that make a picture book truly great.

1. A Clear, Heartfelt Message

Great picture books speak directly to a child’s heart. They may be disguised as silly stories or adventures with animals, but at their core, they explore universal themes like kindness, courage, friendship, or curiosity.

This doesn’t mean every book must have a heavy moral. But a focused message—something a young reader can feel and carry with them—gives the story weight and meaning.

📌 Ask yourself: What is the emotional takeaway?

2. Read-Aloud Rhythm and Flow

Picture books are meant to be read aloud - and the best ones feel effortless to share. Some use rhyme, others rely on repetition or playful language. What matters most is a natural flow that invites both adult and child into the experience.

Books with a musical quality - whether they rhyme or not - tend to become read-again favorites.

📌 Read your manuscript out loud. Does it dance off the tongue or trip over itself?

3. Characters Children Can Relate To

Whether it’s a shy monster, a curious bee, or a spunky child with a big imagination, memorable characters feel real. They reflect the big emotions children experience every day: fear, joy, anger, wonder.

The best picture book characters don’t need to be perfect - they need to be authentic. Kids connect with stories where they see themselves, or where they fall in love with someone new.

📌 Give your main character a problem, a goal, and a spark of personality.

4. Illustrations That Spark the Imagination

As an illustrator, I pay special attention to the visual storytelling. A strong picture book uses illustrations not just to decorate, but to extend the story.

Great illustrations:

• Show emotion and expression

• Use color and composition to build mood

• Include small, thoughtful details that make each reading feel fresh

Even simple art can be powerful when it's emotionally true.

📌 Do the visuals support the tone and heart of your story?

5. A Satisfying Story Arc

Even in under 500 words, a picture book needs a beginning, middle, and end. The best stories feel like a journey, often with a return to where they started, but with a new insight or twist.

Some end quietly, others with a laugh. But all leave the reader feeling something.

📌 Does the ending bring emotional or narrative closure?

Final Thoughts

There’s no formula for magic, but these elements show up again and again in the picture books that stand the test of time. As a reviewer, these are the things I pay close attention to. As a reader, they’re what I celebrate and share.

Authors: Want Your Book Reviewed?

If you’ve written a picture book that captures hearts, sparks imaginations, and celebrates storytelling for young readers - I’d love to read it.

👉 Visit monikamarzec.com/creating-to-spark-creativity-blog and submit your book for review.
I write thoughtful blog reviews, share your book on Instagram, and post short versions on Amazon or Goodreads when applicable.

Let’s get your book into the hands of families who will love it.